Well, 2024 is swiftly coming to an end. With this final “Perfecting Your Craft” column for the year, I want to talk about the pressures of the fourth quarter. No matter if you’re a tech or a sales professional, the fourth quarter is usually hectic. You’re either trying to reach your sales goals or preparing […]

The first half of the year always brings a mixed bag of industry events, taking place all across the country. Whether distributors, integrators or industry associations host these events, there’s always a lot to look forward to within the first two quarters of the year. I call it event season!  Event season is almost like […]