Well, 2024 is swiftly coming to an end. With this final “Perfecting Your Craft” column for the year, I want to talk about the pressures of the fourth quarter. No matter if you’re a tech or a sales professional, the fourth quarter is usually hectic. You’re either trying to reach your sales goals or preparing […]

When I first entered the #ProAV industry I realized that many companies didn’t leverage the benefits of strong partnerships. 📍 But 2020 changed EVERYTHING. 📍 We had to find ways to get CREATIVE to not only keep the business afloat but to provide our end customers with solutions and seamless experiences. The companies that embraced […]

If you want to build a personal brand, lead with purpose. 💡 A Personal Brand is YOUR reputation.💡 A Personal Brand can help uniquely tell YOUR story.💡 A Personal Brand can ultimately lead to creating more opportunities for not only yourself but also add tremendous value to the companies you work for and with. I […]

The first half of the year always brings a mixed bag of industry events, taking place all across the country. Whether distributors, integrators or industry associations host these events, there’s always a lot to look forward to within the first two quarters of the year. I call it event season!  Event season is almost like […]

When I sat down to write this piece, I initially thought to myself, “Lead with the stats.” But we all already know that, if you’re any version of a minority within AV, you’re more than likely underrepresented in this space. We all already know the numbers. So, to kick off 2024, I am on a […]

After the biggest event of the year for our industry, I thought it would be fitting to write about the art of following up. As we all know, it’s valuable to network at any industry event. That fact brings to mind a quote from Herminia Ibarra that I just love: “Networking is a lot like nutrition and fitness: […]